92 Million Tons of Clothing.
Every Year. Straight to Landfills.

Fast fashion isn't broken. This is how it's supposed to work.

How Much Are We Really Making?

92 million tons of clothes hit landfills every year[1][2][7]—one garbage truck fullevery second[11]. By 2030? 134 million tons[2][7] if nothing changes.

The industry makes 100-150 billion garments a year for 8 billion people. That's more than 13 items per person on Earth, every year. Production doubled from 2000 to 2015, but 30% never even gets sold— 30 billion pieces made for nothing.

It's not just how much we make—it's how fast we trash it. Our grandparents wore clothes for decades. Now?7-10 wears and it's done[78][80][81][85][87]. We're wearing clothes 36% less than 15 years ago[80][84], but making twice as much[84].

Annual Production Volume

Fashion Industry Total100-150 billion

13+ garments per person on Earth, annually

H&M3 billion

$4.3B in unsold inventory (2023)

Uniqlo1.3 billion
Zara450 million

20,000 new designs per year

Shein438 million

But here's the difference: Shein adds 6,000-10,000 new styles every single day[37][38][41][44]— 1.3 million styles per year. This ultra-fast fashion model produces small batches (50-100 units) of thousands of styles, testing what sells before mass production.

The Waste Cycle

30%

Overproduction

  • •30 billion pieces produced but never sold annually
  • •H&M sitting on $4.3 billion in unsold inventory
  • •Brands overproduce by 40% as standard practice
  • •H&M has burned 12 tons of new clothes annually since 2013
50%

Underutilization

  • •50% of purchased clothing never gets worn
  • •Average person buys 53-68 items per year
  • •Garment usage declined 36% in 15 years[80][84]
  • •Americans buy 400% more clothing than in 2000
65%

Rapid Disposal

  • •65% of clothes thrown out within 12 months
  • •Worn just 7-10 times before disposal[78][80][81][85][87]
  • •Synthetic materials take 200 years to decompose[1][82]
  • •Less than 1% recycled into new clothing[83][86]

What It's Actually Costing Us

The damage goes way beyond just landfills

🌍
10%

Global Carbon Emissions

More than international aviation and shipping combined[2][7][103][106]

💧
2,700L

Water per T-Shirt

Equivalent to what one person drinks in 2.5 years. A pair of jeans? 10,000 liters[3][13][95][98][102]

🏭
20%

Industrial Wastewater

Textile dyeing is the world's second-largest water polluter[3][13][94][98]

🌊
35%

Ocean Microplastics

From washing synthetic textiles. That's 50 billion plastic bottles worth every year[2][7][100]

The Recycling Myth

Here's the reality: less than 15% of textiles get recycled globally[1], and less than 1%actually becomes new clothing[83][86].

The rest? 57% goes to landfills, 25% gets burned[7][83], and what's left gets downcycled into stuff like insulation[86].

Synthetic materials take up to 200 years to break down[1][82], slowly leaking methane and toxic chemicals into the soil and water[97].

The Human Cost

Behind every $5 t-shirt is a garment worker earning $95-$143 per month[60]—wages that haven't kept pace with inflation, let alone the cost of living.

Fast fashion's race to the bottom means:

  • •Unsafe working conditions in overcrowded factories
  • •Excessive overtime to meet impossible deadlines
  • •Exploitation of vulnerable workers, often women and children
  • •No job security or benefits

The constant demand for cheaper, faster production doesn't just trash the environment— it treats the people making our clothes as disposable too.

A Different Approach

We reject this exploitative model entirely. Every piece we create is:

  • ✓
    Ethically made in India with fair wages that exceed industry standards[57][63][66]—not the poverty wages common in garment factories
  • ✓
    Built for longevity, not trends—designed to last hundreds of wears, not 7-10[81]
  • ✓
    Produced responsibly to eliminate overproduction waste
  • ✓
    Made from durable materials chosen for their lifespan and minimal environmental impact

India produces 95% of the world's hand-woven fabrics[64] using traditional, sustainable techniques. We partner with artisans who use these time-honored methods, organic materials, and natural dyes[57][58], supporting both craft preservation and fair labor practices[63][66][75].

We Don't Play This Game

Fast fashion treats clothing as disposable. We treat it as an investment—in quality, in craftsmanship, in the people who make it, and in a planet that doesn't have another 92 million tons to spare.

Because the opposite of fast fashion isn't slow fashion.
It's timeless quality.

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