One Shirt. 18 Options.
Zero Bullshit.
The softest, most versatile shirt you'll ever own — or we'll make it right.
Two shirts. That's the whole line.
No seasonal drops. No hype cycles. Just two silhouettes, perfected over three years.
More colours and styles coming soon
A decade inside fast fashion.
This is the exit.
I spent ten years managing a $50M menswear category across 60 stores in the Middle East. I saw how fast fashion really works from the inside — the waste, the margins, the indifference. Rotten Hand is what I'm building instead. Two shirts, made ethically in India with fair wages, built to last decades.
Read the full story
garments produced every year.
30% never sold. 50% never worn. 65% trashed within a year. Fashion produces 10% of global carbon emissions — more than all international flights and cargo shipping combined. We decided to make two shirts instead.
"I left a career in retail because I couldn't keep selling clothes I knew were made wrong. Rotten Hand exists so I never have to make that compromise again — and neither do you."— Adrian, Founder
Every shirt ships with a guarantee: if the fabric pills, if the stitching fails, if it doesn't hold up the way we promised — we replace it. No receipt needed, no time limit. We built this brand on the idea that you shouldn't have to think about it twice.