One Shirt. 18 Options.
Zero Bullshit.
If it's not the softest shirt you've ever felt, we'll pay you back
Three Years in the Making
The pursuit of the perfect shirt
Three years ago, I set out to find the perfect shirt. Not just good, not just comfortable, but absolutely perfect. After eighteen months of relentless research, sampling dozens of fabrics, and countless rounds of testing, I discovered something extraordinary.
The softest fabric you'll ever feel, with a luxurious peach skin finish that transforms the way you experience comfort. This isn't just another shirt—it's the culmination of obsessive attention to detail and an unwavering commitment to excellence.
Make It Yours
Select sleeve length, then pick your size and color
SHORT SLEEVES
$70LONG SLEEVES
$80Why This Shirt is Different
Every detail matters when you're building something to last decades
Peach Skin Finish
The softest fabric you'll ever feel. Our signature peach skin finish creates an unmatched tactile experience that gets better with time.
Tagua Nut Buttons
Natural buttons made from tagua nuts that fall naturally from palm trees. Durable and sustainable, these buttons support the South American communities who harvest this 'vegetable ivory'.
Fair Wages
Made in India with fair wages and ethical working conditions. We believe great products come from treating people right.
Our Promise to You
100% Satisfaction Guarantee
If this isn't the softest, most comfortable shirt you've ever owned, we'll refund your money. No questions asked. No return shipping required.
Conscious consumption
over mindless waste.
Fast fashion dumps 92 million tons into landfills every year. Why shop trends that end up as waste?
We not only make cool shit for cool people but we make to last. Ethically made in India with fair wages, no exploitation, and materials chosen for longevity, not disposability.