One Shirt.
18 Options.Zero Bullshit.
18 Options.
If it's not the softest shirt you've ever felt, we'll pay you back
The softest shirt you'll ever feel.Guaranteed.
If not, we'll refund every cent.
Peach Skin Finish
Buttery hand feel with perfect drape. The fabric flows, doesn't cling or bunch.
Light & Breathable
Wrinkle-resistant, packs flat. Breathable enough for all day, every day.
Wash & Wear
Colors don't fade or bleed. Dries fast. Machine wash, hang dry, done.
Built to Last
Decades, not seasons. Black contrast collar hides wear and keeps it looking new.
Sustainable Materials
Tagua nut buttons, compostable packaging. Zero plastic waste.
Ethically Made
Fair wages in India. Safe conditions, no sweatshops, no exploitation.
The Only Shirt You Need
While brands chase trends, my mission is to make premium basics that last forever.
For over a year, I tested dozens of fabrics. In February 2023, I found what I considered to be the best fabric for the style of shirt I wanted. Since my opinion could be biased, I made 400 shirts and gave them to friends across the globe—from Ibiza to Paris, from Thailand to Singapore. To wear, to wash, and really test under different climates.
Long story short, everyone loved it and that was all the confirmation I needed.
"I spent a decade managing a $50M menswear category across 60 stores in the Middle East. I saw how fast fashion really works from the inside.
This is what I'm building instead."
Read the Full StoryI don't like to release anything until it's perfect. This shirt is where I start—but it's not where we stop.
We make things ethically in India with fair wages, built to last decades—not seasons.
Here's what
they don't tell you
100-150 billion garments made every year.
30% never sold. 50% never worn. 65% trashed within a year.
One garbage truck full of clothes hits landfills every second. That's 92 million tons a year—134 million by 2030 if nothing changes.
Fashion causes 10% of global carbon emissions—more than all flights and cargo ships combined.
The average piece of clothing gets worn 7-10 times before being tossed. We're wearing clothes 36% less than 15 years ago, but making twice as much. Read more...
Annual Production Volume
Shein adds 6,000-10,000 new styles to its website every single day— 1.3 million styles per year across 438 million garments.