If it's not the softest shirt you've ever felt, we'll pay you back
The softest shirt you'll ever feel.
Guaranteed.
If not, we'll refund every cent.
Impossibly Soft
Peach skin finish that gets softer with every wash. The kind of fabric that makes you want to touch it constantly.
Wrinkle-Resistant & Quick-Dry
Pull it from your bag and it's ready. Dries fast. No ironing, no stress, just easy.
Colors Stay True
Colors don't fade or bleed. Looks as good after 100 washes as day one.
Ethically Built to Outlast
Made with fair wages in India. Built to last decades, not seasons. Quality over trends.
Tagua Nut Buttons
Natural tagua nut buttons from sustainable sources. Not cheap plastic—renewable materials that add character.
Sustainable Packaging
Compostable bags, recycled paper. Zero plastic waste. Because good products shouldn't trash the planet.
Black Collar Strip
The neck gets dirtiest—we added a black strip inside the collar that hides discoloration and wear. Screen-printed pattern included.
Fair Wages & Safe Conditions
Made in India with safe working conditions and fair pay. No sweatshops, no exploitation—just honest work.
The Shirt That Started Everything
Most brands chase trends. We chase perfection in one thing.
Three years. Dozens of fabrics tested. We finally found it in February 2023—the perfect fabric. Then we made 400 shirts and gave them to friends to test in real life. Not in a lab. In actual daily wear.
The feedback? Every single person said the same thing: "This is the softest shirt I've ever felt."
"I spent 11 years as a Senior Buyer managing $50 million in menswear for 60 stores across the Middle East. I know what fast fashion is."
This isn't it.
Read the full storySo we stopped. One shirt. 18 options. Short or long sleeve. Three sizes. Nine colors. Everything else is just noise.
We're not a fashion brand chasing the next collection. We make things ethically in India with fair wages, built to last decades—not seasons.
Because the opposite of fast fashion isn't slow fashion. It's timeless quality.
Conscious consumption
over mindless waste.
Fast fashion dumps 92 million tons into landfills every year. Why shop trends that end up as waste?
We not only make cool shit for cool people but we make to last. Ethically made in India with fair wages, no exploitation, and materials chosen for longevity, not disposability.
Questions?
Everything you need to know about our shirts